Boosting a Carpet Cleaning Business in Glasgow Through Strategic GBP Optimization

A local carpet cleaning service in Glasgow approached us in January 2025 with a struggling Google Business Profile (GBP). Their online visibility was low, customer engagement was weak, and the listing had negative reviews that were driving potential customers away.

Challenges

Poor GBP Optimization : Incomplete business information, incorrect service categories, and outdated visuals.

 Negative Reviews: Several poor ratings were left unaddressed, impacting trust and reputation.

 Low Engagement: Very few profile views, calls, or direction requests.

 No SEO Strategy: No local citations, competitor insights, or regular content posting.

Our GBP Optimization Strategy & Solutions

• GBP Audit & Competitor Analysis
• Conducted a complete audit to identify gaps in the business profile.
• Analyzed top-ranking competitors in Glasgow to benchmark performance.
• Category Optimization
• Set up the main category.
• Added strategic subcategories
• Review Management
• Personally responded to every single review, including negative ones.
• Encouraged happy customers to leave positive feedback, boosting overall rating.
•           CTR & Engagement Tactics
• Designed compelling posts weekly using offers, images, and service highlights.
• Used keyword-rich content to improve search relevance.
• Local SEO & Citation Building
• Submitted the business to key directories with NAP consistency.
• Built local backlinks to increase domain authority.
• Performance Monitoring
• Tracked and refined strategies using insights from Google Search Console and GBP insights.GBP Optimization Result

Results (Within 3 Months)

 Click-Through Rate (CTR):

 Increased by 4x, leading to higher website traffic and service inquiries.

 Phone Calls:

 Jumped by 3x, showing strong buyer intent from search.

 GBP Grid Ranking:

 Achieved #1 rankings in most of the service area grid (as visualized in the image), significantly improving local visibility.

 Online Reputation:

Negative impact reversed through thoughtful review responses and proactiven online reputation management.

 Client Satisfaction:

“We’ve never had this many calls come in just from Google – I’m thrilled with the results!”